March 2009

Making Online Video Work for Your Business

Online video can extend your marketing reach. Introduce yourself and your services to potential clients, making them feel comfortable with you before they ever pick up the phone or send you an email. Let YouTube’s “Related Videos” feature help them find you and your website. Provide them with information and training. Capture the essence of what you do.

Promotional Video

Talk directly to potential customers, letting them know what you’re offering and what they can expect.

Informational Video

Provide information about the products and services you provide. Distributing via YouTube allows you to link video to your Google business listing, and helps people interested in the sorts of products you sell find your video and your site through the YouTube “Related Videos” feature.

Event Videos

Extend the impact of an event long beyond when it happens to continue to raise funds, to promote a site, a location, a future event, or, as here, your event planning services

 

Flickr: One Easy Social Networking Tool That Can Enhance Your Small Business’s Web Presence

At a recent eCommerce presentation, the speaker discussed various social networking tools that larger businesses and online-only businesses are using to increase web presence and boost search engine rankings. One that stood out for me as something that could be a boon to many smaller storefront businesses with a small website that are looking to improve their web presence but don’t have money right now to hire a developer is to start a Flickr Gallery for the business.